Clarion AlphaShipping Company Website
Full-cycle design for an international logistics company operating across Africa, the Middle East, and Eastern Europe. Desktop and mobile, English and Russian.
Clarion Alpha Container Line is a newly established shipping company based in Dubai, serving clients across Africa, Eastern Europe, and Asia. They needed a website from scratch: no existing brand presence, no digital touchpoint for potential clients to find them or request rates.
My role covered the full process: UX research, information architecture, visual design, and handoff. The result was 72 Figma screens across desktop and mobile in two languages.
How to attract B2B buyers?
Logistics managers visit with one question: can you ship my cargo? They don't read marketing and don't fill out long forms. The design demanded clarity such as short descriptions, minimal quote fields, contact always visible.
The second challenge was scale. 18 pages, 2 languages, 2 devices. I designed the first screen, got approval, then built a design system from it. That's what makes scale possible.
Request a quote on every screen
One-click access to a quote: header, hero, services, floating WhatsApp. For a speed-focused B2B buyer, friction kills conversions.
Services structured for scanning, not reading
Logistics managers scan, not read. Each service gets a card with brief description. Internal pages go deeper. The hierarchy matches how users navigate.
Systematic design for scale
72 screens demand consistency. A complete UI kit upfront made designing desktop and mobile systematic. This accelerated the Russian version and ensured consistency across devices.
For a newly established shipping company in Dubai, the website became their first digital touchpoint. Within the first month of launch, it generated 8 qualified inquiries and 60 website visits. Potential clients across Africa, the Middle East, and Europe now had a single source for complete company information — professional digital presence replacing initial phone calls.
This was my first large-scale commercial project. The main learning: design systems aren't overhead, they're what makes scale possible.